Wind The Clock Back
This isn’t our first rodeo. It almost certainly won’t be our last but, that’s the nature of being a business owner right? We roll with the ebb and flow of our imaginations.
Anyway, let’s jump back several years to ‘the collapse’ well, almost a collapse but it sounds more intriguing!
After years of watching the business grow, we took our foot off the gas. We’d made it right? What harm could we do?!
Time For A Lesson
Things were bleak. We were looking at a blank diary when we’d been booked 12 months plus, in advance.
The problem was, we had a skill. So we turned it into a business.
That’s the easy part.
The bit we didn’t look at however was that a business is infinitely more than an exchange of money for a service.
It’s about marketing, branding, positioning.
Ensuring your business is actually working for you and you’re not tied to the grindstone unable to grab some time for yourself.
When we looked for help marketing our business, the companies we spoke to wanted the exact same amount of money each month as our expected profits were.
So, we’d pay them to break even and earn nothing?
You don’t need to be a genius to see the flaw.
Now, this is because if you’re a giant like Coca Cola and you’re running Facebook Ads, the margin of ad spend to sell a single drink has to be really, really tight. It can require countless hours drilling down.
But, we’re not Coca Cola. You’re not Coca Cola. We can create incredible, successful marketing campaigns that utterly transform the nature of a small business.
So, What Are You Waiting For?